01 // MATERIALS
Diverts plastic from landfills/oceans. 75% less CO2 than virgin poly. High performance.
Zero-Waste factory. Fair Labor certified. High-tensile durability for hybrid environments.
Critical for "The Stretch." Non-biodegradable, high energy production.
Biodegradable. Protects soil health. Not for water (heavy when wet).
Regenerated Nylon from ghost nets. The "Gold Standard" for swim.
Castor Bean Nylon. Decouples performance from fossil fuels.
- COMMODITY POLYESTER: BANNED. Unverified supply chains rejected.
- CONVENTIONAL SILK: BANNED. Unethical production (boiling silkworms).
- CONVENTIONAL COTTON: BANNED. "The Dirtiest Crop." High insecticide use.
02 // TRANSPARENCY
Tracking our migration from "Sustainable" to "Regenerative." We don't hide the data.
TARGET (2027): 100% Circular / Climate Positive.
- PLASTIC DIVERTED: ~500kg (via rPET usage)
- CO2e AVOIDED: ~2.1 Tonnes (vs conventional logistics)
- WATER SAVED: ~1.5M Liters (via Organic Cotton vs Conventional)
Project: Reforestation in the Upper Midwest (Third Coast conservation).
03 // LOGISTICS
Moving physical goods requires energy. We prioritize efficiency over speed.
| MODE | EMISSIONS (g CO2e/ton-km) | BLIS PROTOCOL |
|---|---|---|
| AIR FREIGHT | 500-1000 | RESTRICTED (<5% volume) |
| GROUND (TRUCK) | 60-150 | STANDARD (Domestic) |
| RAIL | 20-50 | PREFERRED (Hub-to-Hub) |
| MARITIME (SEA) | 10-40 | STANDARD (International) |
Being based in Chicago is a logistical strategy. It is the central rail hub of North America, allowing us to utilize low-carbon rail transport for inbound supply rather than long-haul trucking from coastal ports.
04 // SAFER CHEMISTRY
What touches your skin touches the water. We strictly adhere to ZDHC (Zero Discharge of Hazardous Chemicals) protocols.
Soaks into fabric, breathable, soft ("Soft_Breezes" standard), PVC-free.
Industry standard PVC-based inks sit on top of fabric, crack, and contain phthalates.
We ban PFAS, Formaldehyde, Heavy Metals, and Alkylphenols.
05 // SYSTEM OPS
The internet is a physical machine that burns coal. We have migrated our digital nervous system to 100% Renewable Energy.
Green Web Foundation Verified.
Energy: 100% Renewable (Solar/Wind/Hydro).
Scope 2
Emissions: Near Zero (15 tCO2e).
06 // FUTURE (R&D)
Sustainability is a moving target. R&D for 2026 and beyond.
Monitoring maritime shift to H2 fuel cells.
Investigating next-gen solar for warehouse operations.
By 2027, all Tier 1 manufacturers must generate 50% renewable energy on-site.
07 // MAINTENANCE
EXTEND THE MIGRATION. How to keep your gear in the cycle.
90% of a garment's energy use is user-phase. Wash at 30°C. Hang dry to save elastane.
All synthetics shed. Use a Guppyfriend bag to capture fibers before they enter the water table.
A small tear is not a death sentence. Contact Us for Repair.
Landfills are a design flaw. Return worn-out gear. We recycle it. You get $15 Store Credit.
"THE DEEPEST IMPACT COMES FROM USING LESS. WEAR IT LONGER, BUY ONLY WHAT MIGRATES WITH YOU."
08 // FIELD IMPACT
THE THIRD COAST INITIATIVE.
We fund quarterly Third Coast beach clean-ups and partner with the Surfrider Foundation (Chicago Chapter) for the Blue Water Task Force protocol.
1,000 LBS
2026 GOAL: REMOVE TRASH FROM CHICAGO SHORELINES.
Partner: Surfrider Foundation